The question that every salesperson asks himself, in face of the Digital Transformation, is: “Will I continue to be relevant? What will my new role be? Will technology replace me?”.
These are appropriate questions to ask, given the profound changes that the Digital world has introduced in sales and customer relationships. But faced with the fear of replacement by technology, Andrea demonstrates in this lecture that we will not be replaced as salespeople, but on the contrary – we will be reinforced.
Because as sales teams outsource to technology what it knows how to perform best (the entire transactional side of a sale) in a relationship with the customer, they will have more time and emotional resources available to truly focus more on the customer, humanize their sales, and accelerate their business in the Digital world.
In this keynote, Andrea passes on the necessary tools for any sales teams’ transformation in the Digital world.
