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FOBO: Why is Gen Z sabotaging AI’s transformation

44% of Gen Z employees are actively resisting AI — some even sabotaging it from inside their own companies. This isn’t laziness or attitude. It’s FOBO: Fear of Becoming Obsolete. The problem is that resistance won’t protect anyone. It only accelerates irrelevance. History has shown this before, and AI is no exception. In today’s workplace, doing your job well is no longer enough — if you’re not using AI, you’re already falling behind. For leaders, the warning is clear. Ignore the fear, and your strategy collapses. Address it with empathy, trust, and agency, or risk watching resistance grow quietly from within. Because in the age of AI, the real danger isn’t being replaced — it’s being overlooked.
27 de April, 2026 |
10 min
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Andrea Iorio

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How to Scale an AI-First Culture, and the CTO’s Role

While companies pour billions into AI, most are missing the point entirely. The real challenge isn’t models, data, or infrastructure — it’s human behavior. Inspired by a simple yet powerful metaphor—a baby learning to crawl—this article reveals why AI transformation depends on creating the right conditions, not deploying more tools. From trust breakdowns and shadow AI usage to the growing disconnect between leadership and employees, the data is clear: organizations are scaling technology faster than they’re building readiness. The companies actually winning with AI aren’t just adopting tools — they’re redesigning how they operate across four critical dimensions: data, design, value, and people. At the center of this shift is a redefined CTO role: not as a builder of systems, but as the architect of conditions that enable AI to work.
14 de April, 2026 |
8 min
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Andrea Iorio

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The apparent contradiction of Meta and the (negative) impact of Big Tech on the job market

The artificial intelligence revolution is radically transforming the job market — and Meta Platforms stands as the clearest example of this disruption. While investing billions in AI and offering compensation packages worth hundreds of millions of dollars to rare talent, the company is also driving a wave of mass layoffs that threatens thousands of jobs. This paradox reveals a brutal shift: AI is eliminating operational roles, reducing entry-level opportunities, and dramatically increasing the value of professionals with strategic and unique cognitive skills. The result is a more competitive, unequal, and polarized job market, where a few earn significantly more — while many struggle to stay relevant.
6 de April, 2026 |
11 min
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Andrea Iorio

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AI, Weapons, and Responsibility: How Trust Became the Real Differentiator for Technology Leaders

In 2026, rising global conflicts highlight the growing role of Artificial Intelligence in modern warfare, with systems like the Maven Smart System transforming military decision-making through data and automation. However, the expansion of AI also raises ethical risks and transparency challenges, making trust a key competitive advantage. Anthropic’s decision to reject a $200 million Pentagon contract shows how ethical AI can drive strategic and reputational value. In business, the same principle applies: companies using AI without explainability or governance risk losing trust. In a world where anyone can build technology, trust—not algorithms—is the true differentiator.
17 de March, 2026 |
9 min
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Andrea Iorio

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From the Office Desk to the Construction Site: Is the Next Big Trend the Return of Manual Work in the Age of AI?

With the rapid evolution of artificial intelligence and the automation of cognitive tasks, the labor market is undergoing a new structural transformation. This text explores how AI is replacing standardized intellectual activities, while complex, adaptive manual skills are gaining economic and cultural relevance. Drawing on real-world examples, insights from technology leaders, and a historical perspective on work, the article discusses the potential revaluation of manual labor, the growing demand for technical professionals, and the redefinition of the scarcest and most valued skills in the future of work.
3 de March, 2026 |
5 min
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Andrea Iorio

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Andrea Iorio’s new book “Between You and AI” featured in the USA TODAY 2025 bestseller list

Andrea Iorio’s recently launched book, "Between You and AI: Unlock the Power of Human Skills to Thrive in an AI-Driven World", published by Wiley, just made a remarkable debut on the USA TODAY Bestseller List.
2 de December, 2025 |
5 min
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Andrea Iorio

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Meu Novo Livro "Between You and AI" Já Está Oficialmente Disponível - Andrea Iorio

My New Book “Between You and AI” is now officially available in bookstores across the U.S

20 de November, 2025 |
3 min
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Andrea Iorio

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From Soil to Software: How AI is Driving the Agribusiness Revolution

AI is at the heart of agriculture’s digital transformation, helping farmers navigate an increasingly complex landscape. Climate change, dwindling natural resources, and the growing demand for sustainable practices require rapid, data-driven decision-making. By leveraging AI-powered insights from sensors, drones, satellites, and other connected technologies, farmers can predict climate patterns, monitor crops in real-time, and automate processes—leading to greater efficiency and less waste. AI doesn’t just reshape how crops are managed; it redefines the relationship between producers, consumers, and the entire supply chain.
18 de March, 2025 |
20 min
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Andrea Iorio

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One of Brazil’s Top 10 Most Requested Keynote  Speakers to Headline SIFAMO AI Summit 2025

Andrea Iorio, a global keynote speaker renowned for inspiring leaders with topics such as Leadership, Innovation, Artificial Intelligence and Soft Skills in the context of digital transformation, takes center stage at the SIFAMO AI Summit 2025 in Dubai on February 18th (https://sifamo.ai/event/keynote-session-1/). During the event, Iorio explores the future of AI and its transformative impact on businesses, addressing critical questions like: "What’s the point of implementing the most advanced AI if people aren’t engaged and ready to use it?" and "Where should I start in my AI journey?".
5 de February, 2025 |
4 min
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Andrea Iorio

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FOBO: Why is Gen Z sabotaging AI’s transformation

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flux pro . A powerful conceptual editorial illustration about scaling an AI first culture a ()

How to Scale an AI-First Culture, and the CTO’s Role

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 Big Data in the chemical industry

Big Data in the Chemical Industry: How Data Is Transforming Decisions and Results

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The apparent contradiction of Meta and the (negative) impact of Big Tech on the job market

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Metaverse Leaders: How the New Generation of Managers Is Shaping the Future of Business

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Digital Transformation in the Chemical Industry

Digital Transformation in the Chemical Industry: How Technology Is Reshaping the Sector

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Disruptive innovation in healthcare

Disruptive Innovation in Healthcare: What’s Changing in the Way We Deliver Care

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AI, Weapons, and Responsibility: How Trust Became the Real Differentiator for Technology Leaders

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Books

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Between You and AI: Unlock the Power of Human Skills to Thrive in an AI-Driven World 

Andrea Iorio

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Podcasts

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Ep. 4 Andrea Chiavetta (AbbVie) on AI in Pharma, patient-centricity and how to make sense of Health DataEp. 4

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Keynote Andrea Iorio “Leading in the Age of AI” at Grant Thornton’s Advanced Leadership Program

Andrea Iorio

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In order to check Andrea’s agenda and get a quote for an event, or even to just get in touch with him – please use the form below.

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With more than 100 keynotes per year for Fortune 500 clients across Latin America, the United States and Europe, Andrea Iorio is one of the most requested speakers globally on AI, Leadership, Innovation, Customer-Centricity and Soft Skills. He was CEO of Tinder in Latin America for 5 years and Chief Digital Officer at L’Oréal Brazil. He is the author of four best-sellers — including “Between You and AI” (Wiley), #1 in Business on the USA Today Best-Sellers list — an MBA professor at Fundação Dom Cabral, and ranked among the top 15 global AI influencers on LinkedIn.

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In order to check Andrea’s agenda and get a quote for an event, or even to just get in touch with him – please use the form below.