Image Name  - Andrea Iorio
Contents
44% of Gen Z employees are actively resisting AI — some even sabotaging it from inside their own companies. This isn’t laziness or attitude. It’s FOBO: Fear of Becoming Obsolete. The problem is that resistance won’t protect anyone. It only accelerates irrelevance. History has shown this before, and AI is no exception. In today’s workplace, doing your job well is no longer enough — if you’re not using AI, you’re already falling behind. For leaders, the warning is clear. Ignore the fear, and your strategy collapses. Address it with empathy, trust, and agency, or risk watching resistance grow quietly from within. Because in the age of AI, the real danger isn’t being replaced — it’s being overlooked.
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Andrea Iorio

27 de April, 2026 |
10 min
While companies pour billions into AI, most are missing the point entirely. The real challenge isn’t models, data, or infrastructure — it’s human behavior. Inspired by a simple yet powerful metaphor—a baby learning to crawl—this article reveals why AI transformation depends on creating the right conditions, not deploying more tools. From trust breakdowns and shadow AI usage to the growing disconnect between leadership and employees, the data is clear: organizations are scaling technology faster than they’re building readiness. The companies actually winning with AI aren’t just adopting tools — they’re redesigning how they operate across four critical dimensions: data, design, value, and people. At the center of this shift is a redefined CTO role: not as a builder of systems, but as the architect of conditions that enable AI to work.
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Andrea Iorio

14 de April, 2026 |
8 min
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With more than 100 keynotes per year for Fortune 500 clients across Latin America, the United States and Europe, Andrea Iorio is one of the most requested speakers globally on AI, Leadership, Innovation, Customer-Centricity and Soft Skills. He was CEO of Tinder in Latin America for 5 years and Chief Digital Officer at L’Oréal Brazil. He is the author of four best-sellers — including “Between You and AI” (Wiley), #1 in Business on the USA Today Best-Sellers list — an MBA professor at Fundação Dom Cabral, and ranked among the top 15 global AI influencers on LinkedIn.

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