In recent years, the pharmaceutical industry has been undergoing a significant digital transformation. The keynote highlights that this transformation is driven by several factors, including the need to improve patient outcomes, increase efficiency, reduce costs, all while maintaining regulatory compliance.
By leveraging digital technologies such as blockchain, data analytics, and AI, the pharmaceutical industry can improve all these factors, and the speaker discusses in the keynote some of the most important concepts around all this, such as AI, big data, and Patient-experience.