In recent years, Brazilian companies have been increasingly open to technological innovations. From the pharmaceutical, chemical, retail, insurance to the financial industries, the data doesn’t leave much to the imagination: according to the ICT Companies 2021 survey, developed by the Regional Center for Studies on the Development of the Information Society (Cetic.br, 39% of large Brazilian companies already automate their processes with the use of Artificial Intelligence.
Of course, despite being a great automation tool, it is not just Artificial Intelligence that shapes concrete digital strategies within organizations and companies. The true incorporation of digital transformation is challenging as it requires technical knowledge and large investment in various digital services and technologies. Below, I have listed some of the main ones that have shown significant evolution in Brazil.
In a publication more focused on the use of AI and its development at the national level of Latin American countries, it is possible to witness data that strengthen the concrete existence of a digital strategy and the formulation of an open data plan in several countries, while in Brazil the they are in the process of being formulated, as shown below, behind countries such as Colombia and Uruguay.
Source: Artificial Intelligence and Culture: Perspectives for cultural diversity in the digital age
In this segment, one of the most significant data on investment in AI for this year was published by the technology consultancy IDC, which carried out a survey and pointed out an estimate that Brazilian companies should invest U$ 504 million (about R$ 2.61 billion) in artificial intelligence in 2022, up 28% from the previous year.
According to the publication “OECD Telecommunication and Broadcasting Review 2020“, among the progress made in Brazil in recent years, subscriptions to communication services have steadily increased, thanks to more than triple mobile subscriptions from 2012 to 2019 and relatively affordable mobile voice and data plans. The share of households with internet access rose to 67% in 2018, from 40% in 2013, and the share of adults using the internet to 72%, from 50%. New laws have strengthened digital security and the protection of personal and consumer data.
Furthermore, according to the study, Brazil has created an exemplary institutional framework for Internet governance – the Internet Steering Committee – and has taken steps to strengthen the independence of the communications regulator and promote competition in mobile markets.
Como palestrante e pesquisador que trabalha com empresas nacionais e internacionais estou plenamente ciente do impacto que a digitalização está causando em cada uma destas indústrias, especialmente após o Covid -19: uma pesquisa recente sobre Mercado Brasileiro de TI e Uso nas Empresas, divulgada este ano pelo Centro de Tecnologia da Informação Aplicada (FGVCia) da Escola de Administração de Empresas de São Paulo (FGV EAESP), revela que o avanço do investimento das empresas em tecnologias da informação (TI) no Brasil foi notório em 2021.
De acordo com o levantamento, essa antecipação do processo de Transformação Digital foi o equivalente ao esperado para o período de um a quatro anos. Os investimentos que as empresas do país fazem no setor de TI, já representam 8,7% da receita. Um crescimento notável em 2021 e 2022, que contribuiu para maturidade e importância de aceitação para novos modelos de negócios.
As a keynote speaker and researcher who works with national and international companies, I am fully aware of the impact that digitalization is having on each one of these industries, especially after Covid -19: a recent survey on the Brazilian IT Market and Use in Companies, released this year by the Center for Applied Information Technology (FGVCia) of the School of Business Administration of São Paulo (FGV EAESP), reveals that the advance of corporate investment in information technologies (IT) in Brazil was notorious in 2021.
According to the survey, this anticipation of the Digital Transformation process was equivalent to what was expected for a period of one to four years. The investments that companies in the country make in the IT sector already represent 8.7% of revenue. This remarkable growth that took place in 2021 and 2022, contributed to maturity and acceptance for new business models.
As I already mentioned in an article published on Finance One about the Cloud, one of the benefits of Cloud adoption by companies is that this type of service helps to reduce their operational costs, run their infrastructure with more efficiency and scale as your business needs change.
I was recently in New York to mediate a panel at a technology event called Nexus 2022, and I could feel the great focus that companies in the United States are giving to this very important topic. The US is by far the leader in Cloud adoption, with investments of over 200 billion dollars, 6 times the amount invested by China. That doesn’t even compare to the investments of the biggest countries in Europe, like the UK and Germany.
When it comes to Brazil, the report “ISG Provider Lens™ Next-Gen Private/Hybrid Cloud – Data Center Services and Solutions 2022”, published by ISG (Information Services Group), – a global technology research and consulting company, – shows that companies in the country are committed to the resilience and agility of their IT (Information Technology) operations, which results in a rapid advance in all types of private and hybrid cloud services.
Other meaningful data, provided by IDC Predictions Brazil, estimates that infrastructure-as-a-service (IaaS) spending in the public cloud will reach US$1.9 billion in 2022, up 36% year-over-year. Within this scenario, the private cloud maintains a more discreet growth rate, advancing about 7.9% in relation to 2021 and reaching expenses of around US$ 540 million in Brazil.
The Internet of Things (IoT), in particular, has significant potential to process innovation and efficiency gains, as this type of technology improves operational efficiency, productivity, and agility through massive data collection.
This feature is even more prominent when we know that at least 57% of Brazilian companies are in the process of implementing the Internet of Things, as revealed by the IoT Snapshot 2022, prepared by Logicalis, an ICT services company.
In addition, in 2022, IDC projected this market at US$ 1.6 billion, consisting of IoT-related solutions and services in Brazil, which represents a growth of 17.6% over the previous year. Pretty amazing, right?
What do these growing data show us?
Digital technologies have the potential to increase the productivity of Brazilian companies in all economic sectors, transforming industries and raising the growth curve of digital transformation in Brazil. The truth is that companies that are able to consistently follow digital adoption and management practices in their businesses will be increasingly distant from small and medium-sized companies, making it difficult to overcome their exponential progress.
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