In this keynote for Shell Brazil, Andrea Iorio (one of Brazil's leading keynote speakers in the field of Digital Transformation, Leadership and Innovation) introduces the Innovator's Dilemma that leaders face when reinventing their business in the Digital age. The truth is that oftentimes innovating is so expensive, frustrating and hard (and potentially cannibalizes our traditional channels), that, as late Harvard Professor Clayton Christensen would put it, "doing the right things seems wrong, and doing the wrong thing seems right". In this video, Andrea shows how it is possible to overcome this Dilemma thanks to Digital technologies.