In this keynote, Andrea discusses the trends and strategies that have been revolutionizing marketing strategy in the Digital Age.
Using the case of Tinder, of which he was the Head in Latin America for 5 years, and of other successful companies, he reveals how the platform reached the top of the App Store's highest-grossing Apps in Brazil since 2017: that is, thanks to what he calls the theory of the "Invisible Marketing".
In other words, a new way to make marketing more organic, more spontaneous, more personalized, and ultimately faster and cheaper!
3 main steps are the core of the virtuous circle that he defines the one of "Invisible Marketing":
- More conversational and less transactional relations;
- Focus on selling an experience and not just a product or service;
- Aspiration to obtain "brand love".