Innovating in the Digital world does not necessarily mean inventing something new, nor making it more complex, nor just applying the newest technologies to your business. What is innovation then, in the Digital world?
In this talk, Andrea proposes a new model of Innovation in the Digital world - which is fundamentally based on 3 main pillars:
1 - Transform data into Insights to be more customer-focused;
2 - Experiment, prototype, and have tolerance for mistakes;
3 - Scale innovation through loyalty and retention.
And beware: innovation doesn't stop at the third step, but it is a virtuous circle where with each success, you need to go back to square one and re-analyze the data to respond to customer, technology and market changes.
Do you realize that innovation is not a result, but a constant process? That's why it needs to be part of your organization's culture.