Have you noticed that in companies we make decisions as if we were driving a car, but instead of looking through the front window, we are looking through the rearview mirror?

Yes, we look at internal data from the past rather than external real-time data – which is much more indicative of changes in the market, customer, and technology – and we urgently need to reverse this logic.

In this lecture, where Andrea brings the cases of Blackberry and other companies that failed because they did not know how to accelerate their analytical culture, some pillars of implementation of a Data Culture are presented:

  • concept of Data Infoxication, and “paradox of choice”;

  • how to turn data into information, and information into insights;

  • hierarchies of data;

  • decision-making models
Innovation is not a result, but a constant process of responding to changing customer needs. That's why innovation in the Digital world needs to be part of your culture.
The leadership style that brought us here is not the one that will lead our companies in the future. The question for leaders is: are you changing as fast as the world is changing?
In the world of Digital Transformation, technology is a means, not the end. It is primarily a human transformation.

TESTIMONIALS

Testimonials from some Andrea's clients

Nathalia Nakano

Director of HR OperationsBayer

“Com sua palestra sobre os novos traços do profissional do futuro, o Andrea promoveu insights e reflexões valiosos para o time de liderança de RH da Bayer, aterrisando com ferramentas impulsionadoras para uma transformação dos times de forma prática. Foi inspirador!”

Augusto Miranda

Global HeadBradesco Private Bank

“Contratamos o Andrea para palestrar sobre transformação digital no Family Fórum do Bradesco Private, e desde o sucesso daquele dia, o Andrea marca presença frequente em convenções do Bradesco, nos fazendo refletir sobre o lado humano da digitalização nos negócios”

Flávio Baltensberger

Diretor de Transformação DigitalSupergasbras

Em nossa jornada de transformação digital, a mudança da forma de pensar foi um fator decisivo. Fomos muitos felizes em convidar o Andrea para nos apoiar nessa missão, e com presença constante em nossos eventos e programas de desenvolvimento de líderes, ele traz um conteúdo atual aliado a casos reais, que desafiam o nosso time […]

With more than 200 keynotes delivered (online and offline) in 2021 to clients across Brazil, Latin America, the United States and Europe, Andrea is today one of the most requested speakers on Digital Transformation, Leadership, Innovation and Soft Skills in Brazil and globally. He has been the head of Tinder in Latin America for 5 years, and Chief Digital Officer at L’Oréal. Today he is also a best-selling author, and a professor at the Executive MBA at Fundação Dom Cabral.

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