In a world where the combination of digital acceleration forced by the pandemic, and the profound changes in customer expectations in all sectors, have brought about a high degree of unpredictability when designing your business strategies, Andrea highlights in this lecture the top 10 trends that emerged in the post-pandemic world:
- “Phygital” world: symbiotic integration of the physical and digital world in each consumer relationship.
- Big Data for personalization: the more customers interact digitally, the more data available to companies to personalize their consumer experience.
- Instant gratification: the consumer's increasing expectation of an immediate consumption experience (fast delivery, one-stop shop, superapps, etc.)
- Focus on experience: the consumer economy will shift from selling a product or service to selling an experience.
- “Glocalization”: rescue of local consumption and proximity and transparency on behalf of companies.
- ESG: greater pressure and scrutiny on companies regarding their sustainability and governance practices.
- Antifragility: beyond resilience, this term defines the ability of companies to experiment more, make more mistakes, and learn more from those mistakes.
- “Hybrid” work model: In a hybrid return to the office, work relationships will change forever.
- Prioritization of soft skills; soft skills will be increasingly important over technical skills.
- Acceleration of Artificial Intelligence: Many human cognitive and rational abilities will be replaced by Artificial Intelligence, which gains adoption and becomes the “new electricity”.
